Television and media company BSkyB will announce its entry into the broadband scene anytime soon. The company is preparing to further immerse itself in the digital realm, possibly offering digital and Internet-TV services to its clients when it goes broadband. While no price ranges for its prospective services have been announced, it is likely that Sky will start with lower rates than dominant broadband players BT, Wanadoo, AOL and NTL.
Sky is firm in its challenge to the existing broadband providers in the UK. Perhaps its edge, indeed, is its in-house content, which will now branch into a new distribution network. The company is 37% owned by News Corp. of the media mogul Rupert Murdoch. Digital and internet-based distribution of television content are gaining popularity, and virtually all networks and providers are expected to jump in at one time or another. In fact, analog signals will cease to be broadcast in the UK by year 2012.