Sacha Baron Cohen is filming his follow-up to last year’s insanely popular “Borat” film…this time starring his third most popular character behind Ali G and Borat….a character named “Bruno”.
When Borat became such a big hit, Universal offered Cohen $42 million dollars to film the follow-up featuring the “Bruno” character. While he’d have been a fool not to take the deal, I don’t expect “Bruno” to fair as well as “Borat” did at the box office. From the sound of things, they’re basically making the same movie again with a different star character.
Bruno showed up at the Foreign Trade Association luncheon at the Omni Hotel in downtown Los Angeles yesterday, and signs were posted all around that a documentary was in the process of filmmaking, and according to Dark Horizons, some people were offered $20 to to sign a release and be interviewed for a documentary about American culture and world trade.”
We’ll see what happens, but I think Borat was like lighting in a bottle…and it’s hard to get lightning to strike twice…