In this age of technology, it isn’t uncommon for people to run their entire businesses off of the Instagram platform. Because of the large amount of users that Instagram has on a daily basis, totaling hundreds of millions, it can be an extremely profitable place to get your goods and services seen and heard.
The trick for getting your business rolling is knowing the ins and outs of how to use it to your advantage. Some people have such success on Instagram that they don’t even need to use a website for any other form of marketing. Here are some of the best tips for making sure that you maximize your Instagram business.
Create a Strong and Informative Bio
In your bio, you want to make sure that you include a strong headline and call to action. What this means is choosing a headline which describes what your services and products are and the call to action should have a link either leading to how to buy, or where to join a mailing list.
When you have a call to action this means that you are urging your customers to make a move rather than simply letting them slip by. This is an effective marketing strategy which has been shown to produce more results than not offering the customer the next step.
Lots of Followers = More Credibility
The first thing that you should focus on as an Instagram business owner is building your audience. Once you have a large amount of followers you can ensure that you have more credibility to people visiting your page.
When you have a large audience you not only appeal to new followers but also retain your current followers which will keep people coming back.
Engage With Your Customers
One of the best ways to make sure that you are keeping your customers feeling like your page is active is engaging with them. This means posting often and not only commenting on your own posts but liking and commenting on your followers’ posts too.
The magic of social media is that it brings the client and business together as if they are friends rather than separated entities. This bond is something that makes customers feel appreciated and heard rather than just treated as a number.
Post Success Stories
Your customers will be more inclined to buy your products if they see that it works or improves their lives. Try posting things that show how successful your product is and how it can improve their well-being.
By linking to other accounts which have had positive experiences with your products and services you can use this to your advantage serving as positive first hand reviews.