ABC gave its fake documentary hour-long, My Generation, a prime spot as Grey’s Anatomy‘s lead-in on Thursday nights, but it wasn’t enough to generate ratings for the fledgling show. Its plug has officially been pulled, making it the second casualty of the 2010 season.

The show fell 39% in its second week on the air, which was deemed too poor to recover from by ABC execs.

Does anybody even remember the days when new shows had one or more entire seasons to find its audience, not to mention its creative footing?