Many companies make the mistake of setting up their business listings online and then forgetting about them. Unfortunately, these digital elements cannot thrive unless businesses regularly maintain them. Outdated information, customer service opportunities, or errors that go unchecked can hurt your business in the long run. Take a look at these four considerations to make as you maintain online business listings.

Customer Feedback

If your business is listed on customer review sites, then it is extremely important to keep track of the feedback posted to these channels. Companies often have the opportunity to address customer service concerns or discover common complaints. Your customer feedback might be difficult to look at sometimes, however it is an extremely valuable source of input. Take prompt action to resolve issues and turn detractors into promoters. [Read more…]