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First Look at Terra Nova

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While Fox‘s Superbowl XLV broadcast included trailers for all of this summer’s biggest blockbuster films and a whole heap of hilarious product commercials, Fox also worked in a short trailer for its big-budget scifi series Terra Nova (website). After endless casting and filming delays, Terra Nova has finally gotten off the ground, telling the story of a family in a destruction-filled future who join a program to go back to dinosaur times to try and get human society right a second time. The show is executive produced by Steven Spielberg.

If you missed it, you can get a glimpse of the dinos and other big-budget scenery in the trailer right here:

Selling the Superbowl

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With the disaster that was People’s Choice and the Globes, people are looking forward to some really good TV — and we’re not talking about those reruns that the writer’s strike has doomed us to watch.

It’s time for the Superbowl.

It’s alwys the year’s biggest TV event, but now they’re planning to make it even better. Advertisers are going to bring in live shows, and have spent months planning the special campaigns they’ve made just for the Superbowl. TargetCast’s Farella said, “When you buy the Super Bowl or the Golden Globes or the Oscars you tend to prepare marketing programs around them. Nobody would ever buy them to put in a regular advertisement. You buy them to create a marketing event.”

After all, advertisers spend a stunning $3 million for every 30 seconds of airtime. Better make that 30 seconds worth it.

But advertisers feel the fee is worth it — last year, 93.15 million people watched the show. As of today, one 30 second spot hasn’t been booked.

Nielsen’s Top 10 List

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The Nielsen Media Research announced the Top 10 TV shows of 2007.

Leading the pack is the Fox show American Idol, which got a stunning 17.3 rating. It’s the second year in the row for Simon and company, who — despite a really bad selection of contestants — still got the audience hooked. However the numbers are slipping, and if the new season brings another batch of losers, who knows if it’ll still keep the attention of a disgruntled and more discriminating audience.

Another reality shows secured the next top spots: Dancing with the Stars, which got only slightly higher ratings than NBC’s Sunday Night Football. CSI, one of CBS’ best shows, still got in the top 10, but slipped from number 4 to number 7; CSI Miami slipped from number 7 to number 10.

Some new shows got into the Top !0, like Grey’s Anatomy and Samantha Who? House, another Fox hit, made it to the list.

Specials like the Academy Awards and the Superbowl were also part of the top 10 most-watched shows of the year.