For years, watching TV meant passively slumping in front of the flickering glow of a television set. Now, TV shows are reaching out to viewers through social media. In some cases, masterfully balancing social media technology with television can elevate a show to cult status. Here are ways you can marry TV and social media technology in order to develop an energized, engaged community of viewers.
Share updates and reminders
Many people spend more time online than watching TV, particularly those in the younger demographics, so TV commercials often aren’t enough to drum up awareness for a show. Various social networks provide a convenient platform for keeping viewers up to speed about what is coming up with their favorite shows. [Read more…]