It’s not exactly news that San Diego Comic-Con International is a big deal for Hollywood. Genre movies and TV shows can be made or buried by fan reactions to what they see at the Con.
Several networks have, in recent years, used Comic-Con as a launching pad to build buzz for their newest and hottest shows with panels and show-floor booths with swag giveaways. This year two of the most buzzed-about shows are releasing tie-in comic books as enticements for hungry fans.