TV networks are really happy about the Nielsen Company’s latest report but I’m pretty sure parents and developmental doctors wouldn’t be. According to the report TV watching has increased by up to 151 hours per month. That’s around 5 hours a day!
The statistics were gathered during the last three months of 2008, which was when the US elections was really intense and the economy crisis was much felt. However, the people watching the news to keep track of these significant events are not solely to blame for the sudden rise in TV watching since the rise is, according to Gary Holmes of Nielsen, actually a long term trend. Factors that really contribute to the rise include…
more cable channels – This means a greater variety of shows to choose from at all hours of the day.
Technology – TiVo and DVR has made TV watching a lot more convenient even for the busy people, who otherwise wouldn’t be able to watch TV.
Economy – The news watchers is not to blame this time but the fact that people are trying to save money thus turning to the cheaper form of entertainment, at least compared to movie going and eating out, which is the television.
What isn’t taken into account with this study is the viewers’ habits so that the actual time spent in front of the television watching instead of doing other things while it is on is not really known. On the energy/environmental friendly note please refrain from doing this and turn off your TV set when not watching. Remember it will also help lower your electricity bills!